Setting the Culture – Alaska Airlines

Setting the Culture – Alaska Airlines

Hello and welcome to today’s presentation on setting the culture for Alaska Airlines.

Changing the organizational culture is long overdue for Alaska Airlines to effectively implement the strategic plan. The following cultural values will be instilled. First, operational excellence and reliability will be cultivated to embed a deep commitment to flawless execution and consistent service delivery. Second, the new cultural values will foster a customer-centric mindset. Essentially, this will cultivate a genuine passion for exceeding customer expectations. Third, a culture of continuous improvement and innovation will be instilled, as this will foster an environment where employees are empowered to challenge the status quo. Lastly, Alaskan Airlines should enhance cross-functional collaboration and accountability. Essentially, this will enhance knowledge-sharing across the organization. Also, it will hold stakeholders accountable for their contributions to the strategic objectives.

To ensure the sustenance of the new culture at Alaska Airlines, a detailed communication and reinforcement plan needs to be formulated. This includes executive proclamation and sponsorship, where the leaders exhibit and support the desired organizational culture (Bruce et al., 2015). Proper staff orientation and training will be undertaken to familiarize everyone in the organization with the new values. Town halls and digital communication will also be maintained frequently so that thoughts about the culture will remain fresh. Reinforcement of the desired mindsets through sustained appreciation of employees who display the new value system will also boost its effectiveness. Lastly, committing to the process of constant review and change in courses of action pertaining to cultural development would allow for a firm’s steady progression in improving and solidifying the new culture. Thus, the exhibited mechanisms shall help Alaska Airlines establish the required cultural shift and facilitate the effective implementation of strategic direction.

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This week, we’ve discussed the importance of resetting the new culture.
One of the hardest aspects of organizational management is the development and maintenance of a culture that supports all aspects of the organization. Gaps often occur, which are very difficult to diagnose. Finding the gaps is a critical component and filling them is important. A strategic plan, especially when analyzing the application changes in a company like Alaskan Airlines, will demand new cultural components. Changing the way people think is the first step. You must have a plan to anchor these changes into the new culture. This week’s assignment is about how you will do this at Alaskan Airlines.

In this assignment, prepare a plan as to what new cultural values you will need to instill across Alaskan Airlines. Prepare a plan of how you will communicate the new culture and what mechanisms you will use to help maintain the culture across the organization.

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